Cluster
The Tequila Crisis
TL;DR
Agave prices crashed and category growth flipped negative. Bet on which celebrity tequilas exit, which brands change hands, and where agave settles.
After a five-year run, tequila category growth turned negative in 2025 as agave farmers sit on a glut and shelf prices fall. Celebrity-backed brands face the squeeze first, followed by mid-tier producers without a clear story. These markets forecast the names that consolidate, exit, or quietly delist.
7 open markets
IssuesCLOSED
Will at least 3 of the top 5 US tequila brands run an active Cinco de Mayo promotion on Monday May 4?
gossiptequilacincomonday-resolution
Crowd
75% YES
Predictors
1+1/24h
Hospitalitycloses in 27d
Will the TTB approve more tequila-based RTDs than vodka-based RTDs in May 2026?
ttbrtdtequila
Crowd
28% YES
Predictors
3
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Recommended for: Agave spirits brands
Issuescloses in 27d
Will Circana or NABCA report that Cinco de Mayo 2026 tequila volume sales were lower year-over-year?
cinco_de_mayotequiladata
Crowd
no predictions yet
Predictors
0
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Recommended for: Agave spirits brands
Issuescloses in 241d
Will any top-20 tequila brand announce a US price cut in 2026?
tequilapricingglutagave
Crowd
no predictions yet
Predictors
0
Issuescloses in 241d
Will mezcal outpace tequila in US off-premise YoY volume growth for any Circana period in 2026?
mezcaltequiladatacircana
Crowd
no predictions yet
Predictors
0
Issuescloses in 241d
Will a tequila brand outsell Tito's in any single 2026 Circana scan?
titostequilavodkadata
Crowd
no predictions yet
Predictors
0
Issuescloses in 272d
Will Mexico's tequila production decline year-over-year in 2026 per CRT data?
tequilacrtagaveproduction
Crowd
no predictions yet
Predictors
0
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