Underwrite the questions the industry is already arguing about.
Liquor Bets is free for the audience. Brands underwrite the markets. Pricing starts at $5 and scales with volume and time-to-close. Every market on the board shows its live sponsor price. We only place brands where the category fit is obvious. Editorial stays with Liquor Bets.
What you are buying
The audience on Liquor Bets is the spirits and hospitality industry, forecasting the questions the field actually argues about. M&A, James Beard, Spirited Awards, legislation, openings. Markets resolve from public sources. Predictions are Brier-scored. Crowd consensus is public and citable.
A sponsorship places your brand inside one of those markets. You are named on the market page, in the launch email, in social distribution tied to the market, and on the resolution receipt when the market closes. The audience still predicts for free. Nothing about the experience changes for them.
You are not buying a banner. You are buying association with a specific question that an active industry audience is paying attention to, for the full life of that question.
How pricing works
Base price is $5 per market. From there, two variables move the number. Volume and time-to-close. Every market on the board shows its live sponsor price.
Number of predictors and predictions on a given market. More participation means more eyes on the market page, more press pickups of the consensus number, and more downstream citations when the market resolves.
How soon the market resolves. Markets near resolution concentrate attention. Crowd consensus tightens, journalists pull figures, the resolution receipt gets published with the sponsor named.
Lower volume or earlier in the lifecycle, lower price. Higher volume and closer to close, higher price. The structure rewards brands who underwrite a category early and lets brands buy into a moment when they need one.
Three positions
Indicative framing. Final pricing is set per market based on actual volume and runway. The positions below describe the kind of buy, not a fixed rate card.
- Who it fits
- Brands building category equity over time.
- What you get
- Sponsor a market on the day it opens, in a category that is still ramping. Brand is named for the full life of the market, often months. Most cost-effective placement.
- Best for
- Long-horizon brand awareness inside a category, not a campaign tied to a single moment.
- Who it fits
- Brands aligning with an active conversation.
- What you get
- Sponsor a market that already has predictors and an early consensus. Brand is associated with the question while it is being actively forecasted. Moderate volume, moderate runway.
- Best for
- Brand-side teams who want measurable engagement during the live phase of the market.
- Who it fits
- Brands aligning with a moment.
- What you get
- Sponsor a market in the final stretch before close. Highest concentrated attention. Sponsor is named on the resolution receipt, which is the most-cited artifact the platform produces. Press and operators read these.
- Best for
- Brands with a campaign window, a launch, or a category moment that maps to the market's resolution.
Smart matching
We only place brands in markets where the fit is obvious to the audience. A bourbon brand on a Best Bar award market is wrong. A bourbon brand on an American whiskey category-share market is right. The wrong placement burns the brand and the platform.
When you reach out, tell us the brand, the category you want to be associated with, and the timeline you are working against. We will come back with candidate markets that fit, the position they sit in, and the price.
The line we do not cross
- Sponsors do not influence resolution. Sources are public and named at market launch.
- Sponsors do not see individual predictor identities. Aggregate only.
- We do not run markets on closures, failures, or anything macabre. We bet on the industry's wins.
- Editorial control stays with Liquor Bets. Brand alignment does not change what we will or will not ask.
FAQ
What does it mean to sponsor a market on Liquor Bets?
A sponsor underwrites a specific prediction market. The brand is named on the market page, in the market launch email, and in any social distribution tied to that market. Audience members still predict for free using points. Sponsorship does not change the resolution criteria or the source. Editorial control stays with Liquor Bets.
How is pricing determined?
Pricing starts at $5 per market and scales up from there. Two variables drive the price. Volume, meaning the number of predictors on a market. And time-to-close, meaning how soon the market resolves. A new market with no traction sponsors at the $5 base. A high-volume market in its final week before resolution can sponsor for several hundred. Live prices are shown on every market card on the markets page.
Why does a closer-to-close market cost more?
Resolution is when a market is most-cited. Crowd consensus tightens, the market page traffic spikes, journalists pull figures, and the resolution receipt gets published with the sponsor named. A sponsor on a market two weeks from close is buying a different surface than a sponsor on a market six months out.
Why does a low-volume or early market cost less?
Earlier markets are an investment in a category before the audience has fully formed around it. The brand gets associated with the question from day one, which compounds as the market grows. It is the cheapest way to own a category for the full life of a market.
What does smart matching mean?
We only place brands in markets where the question and the brand are a real fit. A bourbon brand on a James Beard Best Bar market is the wrong match. A bourbon brand on a category-share or M&A market in American whiskey is the right match. The audience can tell the difference instantly. Smart matching protects the brand and the platform.
Can a sponsor see who predicted on their market?
No. Individual predictor identities are not shared. Sponsors receive aggregate data: total predictors, total predictions, consensus over time, demographic mix at the role and segment level (operators, brand-side, press, agency), and the resolution receipt. Anything individual-level would compromise the audience and is not on the table.
Can a sponsor influence resolution?
No. Every market has a primary public source named at launch. Resolution is run against that source. The receipt is published on the resolutions page with named evidence. A sponsor cannot change the source, the criteria, or the outcome. This is the line the platform does not cross.
Can a brand suggest a market they want to sponsor?
Yes. If the question is relevant to the industry and resolvable from a public source, we will consider building the market. We will not build a market that exists only to flatter the sponsor. The audience will not predict on a question they do not find interesting, which makes the sponsorship worthless.
How do I get pricing?
Email jason@jlittrell.com with the brand, the category you want to be associated with, and a rough timeline. We will respond with a fit assessment, candidate markets, and pricing.
Talk to us
Jason Littrell
Founder, Liquor Bets
jason@jlittrell.com
Include the brand, the category, and your timeline. We will reply with a fit assessment and candidate markets.