The top-tier distributors are reshuffling supplier books, exiting states, and rebranding. Forecast which house moves next and where the tier settles.
Southern Glazer's rebranded to Southern Glazer's Beverage Co. and quietly reorganized divisions. RNDC exited Illinois. Breakthru and Reyes are absorbing books at every level. Suppliers are reading tea leaves and switching houses. These markets track the operator-level decisions that reshape shelf economics for every brand.