Forecast the espresso martini cycle: menu penetration, RTD launches, coffee-liqueur category growth, and when (or if) the trend peaks.
The espresso martini went from forgotten 90s drink to highest-selling cocktail on hospitality menus in five years. Coffee liqueur sales are up across every measured channel, and every spirits company is launching either a vodka, a coffee liqueur, or a pre-batched RTD into the wake. These markets track the trend's specific milestones.