Forecast the ready-to-drink reset: hard seltzer wind-downs, canned cocktail growth, Big Beer entries, and which RTD brands get acquired.
Ready-to-drink is the most volatile category in alcohol. Hard seltzer collapsed from its 2021 peak, canned cocktails grew into the gap, and big beer is buying its way into spirits-based RTDs. These markets track the named launches, exits, and acquisitions.