Forecast the non-alc category: Athletic Brewing growth, non-alc spirits launches, Sober October data, and which Big Spirits brand acquires first.
Non-alcoholic beer, spirits, and aperitifs are the fastest-growing premium beverage segment in measured channels. Athletic Brewing redefined non-alc beer; Seedlip, Lyre's, and Ritual are sorting the non-alc spirits race. These markets track the named launches, M&A, and retail-data milestones.