Forecast the menu trends that show up at top bars next: espresso martinis, low-ABV pivots, no-tipping menus, and the cocktail of the year.
Cocktail menus are leading indicators for the category. What shows up on a top-50 menu in 2026 lands on a chain menu in 2028. These markets track the named menu moves, category placements, and program decisions that shape the rest of the industry.