Auto-voided after 2nd consecutive skip: low confidence (3).
All scores from this market have been cleared and do not count toward any leaderboard.
Resolves YES if at least one new spirits brand fronted by a celebrity with over 1 million Instagram followers publicly launches (formal announcement, retail availability, or DTC availability) for the first time between May 1 and May 31, 2026. The celebrity must be the public face, not a silent investor. Resolves NO otherwise.
Major spirits trade press (Wine Enthusiast, Drinks Business, Punch) and brand announcements