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Issues·Closes in 28d
Will at least one new celebrity-fronted spirits brand publicly launch in May 2026?
The celebrity-spirit pipeline has been compressing. Whether a major name still ships in May is a directional read.
Closes
May 31, 2026
Resolves
June 5, 2026
Source
Major spirits trade press (Wine Enthusiast, Drinks Business, Punch) and brand announcements
Judge
Jason Littrell
Resolution criteria
Resolves YES if at least one new spirits brand fronted by a celebrity with over 1 million Instagram followers publicly launches (formal announcement, retail availability, or DTC availability) for the first time between May 1 and May 31, 2026. The celebrity must be the public face, not a silent investor. Resolves NO otherwise.
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Comments
Comments arrive in v1.5. For now, take it up with Jason.