Checking The Spirits Business news index and homepage for 4–10 May 2026 shows no article labeled as 'Spirit of the Week' or an equivalent weekly spirits spotlight, and the in-window features that mention tequila (such as the April marketing round-up) are not structured as a weekly product-focused column. This supports resolving the market as NO.
Review of the news index and homepage archive for 4–10 May 2026 shows product launches, marketing moves, awards, and features, but no article in this period is titled or formatted as a 'Spirit of the Week' or similar weekly spotlight on a specific spirit.https://www.thespiritsbusiness.com/category/news/
The article, dated 6 May 2026, is a round-up of April 2026 marketing campaigns and includes a mention of Espolòn Tequila partnering with Ken Jeong, but it is not presented as a 'Spirit of the Week' feature and does not single out any tequila or mezcal as such.https://www.thespiritsbusiness.com/2026/05/top-marketing-moves-from-april-2026/
The homepage archive around 7 May 2026 shows no weekly column labeled 'Spirit of the Week' or equivalent; visible features are news, brand launches, competitions, and listicles, none framed as a weekly spirit spotlight.https://www.thespiritsbusiness.com/
10 = primary source confirmed, no ambiguity. 7-9 = strong evidence, minor interpretation. Below 7 = material uncertainty; market should have been voided.
The Spirits Business (thespiritsbusiness.com) publishes a 'Spirit of the Week' or equivalent weekly feature during May 4-10, 2026 whose primary subject is a tequila or mezcal product.
The Spirits Business (thespiritsbusiness.com/category/news)