← All closed marketshttps://www.thespiritsbusiness.comhttps://www.morningstar.com/news/pr-newswire/20260507sf53631/born-from-the-worlds-best-tequila-the-lost-explorer-unveils-their-first-aged-agave-expressionhttps://www.thedrinksbusiness.com/2026/05/why-mezcal-could-be-the-spirit-for-wine-lovers/
Resolution receipt
Will The Spirits Business 'Spirit of the Week' feature a tequila or mezcal expression in the first full week of May 2026?
NOIssuesResolved May 17, 2026by auto-resolver-sweep
Summary
Checking The Spirits Business news index and homepage for 4–10 May 2026 shows no article labeled as 'Spirit of the Week' or an equivalent weekly spirits spotlight, and the in-window features that mention tequila (such as the April marketing round-up) are not structured as a weekly product-focused column. This supports resolving the market as NO.
Evidence
01
urlThe Spirits Business news index – early May 2026
The Spirits Business
Review of the news index and homepage archive for 4–10 May 2026 shows product launches, marketing moves, awards, and features, but no article in this period is titled or formatted as a 'Spirit of the Week' or similar weekly spotlight on a specific spirit.https://www.thespiritsbusiness.com/category/news/
Captured May 4, 2026
02
urlTop marketing moves from April 2026
The Spirits Business
The article, dated 6 May 2026, is a round-up of April 2026 marketing campaigns and includes a mention of Espolòn Tequila partnering with Ken Jeong, but it is not presented as a 'Spirit of the Week' feature and does not single out any tequila or mezcal as such.https://www.thespiritsbusiness.com/2026/05/top-marketing-moves-from-april-2026/
Captured May 6, 2026
03
urlThe Spirits Business homepage archive – 7 May 2026
The Spirits Business
The homepage archive around 7 May 2026 shows no weekly column labeled 'Spirit of the Week' or equivalent; visible features are news, brand launches, competitions, and listicles, none framed as a weekly spirit spotlight.https://www.thespiritsbusiness.com/
Captured May 7, 2026
04
urlThe Spirits Business homepage archive, early May 2026
thespiritsbusiness.com
Captured May 17, 2026
05
urlBorn from the World's Best Tequila, The Lost Explorer Unveils...
morningstar.com
Captured May 17, 2026
06
urlWhy mezcal could be the spirit for wine lovers
thedrinksbusiness.com
Captured May 17, 2026
Confidence score
7/ 10
10 = primary source confirmed, no ambiguity. 7-9 = strong evidence, minor interpretation. Below 7 = material uncertainty; market should have been voided.
Resolution criteria
The Spirits Business (thespiritsbusiness.com) publishes a 'Spirit of the Week' or equivalent weekly feature during May 4-10, 2026 whose primary subject is a tequila or mezcal product.
Primary source
The Spirits Business (thespiritsbusiness.com/category/news)