Spirits-based ready-to-drink cocktails reached $3.8 billion in U.S. off-premise sales in 2025, up 16.4% year over year, even as total U.S. spirits volume edged down roughly 2%, according to data from the Distilled Spirits Council. WSWA SipSource data for Q1 2026 shows spirits-based RTDs up 30% in dollars and now accounting for 28% of total spirits volume in off-premise channels, a category that is 3.5 times its 2021 size. Sazerac's BuzzBallz brand led the sector with sales rising 65.6% to more than $569 million in the 52-week period ending April 2026.
Sources: BeverageDaily / WSWA SipSource; Park Street Imports / DISCUS data; Shanken News Daily; hicork / BuzzBallz Inc. data. Compiled with AI assistance and editorially reviewed by Jason Littrell. As of 2026-06-15T00:45:00Z.