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Bet on whether Reyes issues a press release adding a new RTD or spirits brand to its distribution portfolio within 5 days.
Reyes Beverage Group has been steadily expanding beyond its core beer book, testing the boundaries between beer-focused DSD networks and traditional spirits wholesalers. Trade press frequently highlights when Reyes picks up canned cocktails, FMBs positioned as spirits-adjacent, or outright spirits brands, because these deals hint at a future where category lines are less rigid. This market looks for an official announcement, allowing traders to express a view on whether Reyes continues that diversification this week or holds its current mix.
YES if Reyes Beverage Group or an affiliate distributor controlled by Reyes publishes an official press release on its corporate site within the market window explicitly announcing a new distribution agreement for a non-beer RTD or spirits brand in any territory. NO if no such press release appears. Acceptable sources are press or news pages on reyesbeer.com or other Reyes corporate domains, publicly accessible.
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