Are THC drinks replacing alcohol?
Partially. THC and hemp-derived seltzers are taking measurable share from beer and spirits at retail in legal states, especially among 21-34 year olds. The category is still small in absolute terms but growing fast, with Cantrip, BRĒZ, Hi5, and major brewer launches leading the format.
THC and hemp-derived beverages are taking measurable share from alcohol at retail in states where the format is legal, especially among 21-34 year olds. Cantrip, BRĒZ, Hi5, Wynk, and a wave of brewer-backed launches have built a credible national footprint inside roughly three years. The category is still small in absolute terms (low single-digit percent of off-premise beverage alcohol revenue), but growth rates and on-premise placements at independent bars suggest real cannibalization, not just trial. The federal Farm Bill and state-by-state regulation are the swing variables. Liquor Bets runs markets on named THC brand launches, M&A, and state-level legislative outcomes.