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Issues·Closes in 5d 17h
Will all five of Diageo's, Pernod Ricard's, Bacardi's, Brown-Forman's, and Beam Suntory's primary US Instagram accounts post Mother's Day-themed content between May 8-11, 2026?
A read on whether the major spirits houses have any holiday-marketing discipline left in 2026, or whether the calendar still drives the content. Five of the largest. All or nothing.
Closes
May 8, 2026
Resolves
May 12, 2026
Source
auto-seed-may2026
Judge
Jason Littrell
Resolution criteria
Resolves YES if every one of @diageo (or @diageo_us), @pernodricard (or @pernodricardusa), @bacardiusa, @brownformancorp, and @beamsuntory_us posts at least one piece of Mother's Day-themed content (caption mentions "Mother", "Mom", "Mother's Day", or features a parent-child/cocktail-for-mom theme) on Instagram between May 8 and May 11, 2026 inclusive. Resolves NO if any of the five does not post such content.
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Comments
Comments arrive in v1.5. For now, take it up with Jason.